Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their campaign is displayed to a relevant

Push notifications have emerged as a dynamic tool for increasing user engagement in the digital landscape. By transmitting timely and targeted messages directly to users' devices, apps can retain their attention and prompt desired actions. Meanwhile, crafting effective push notifications requires a nuanced approach. Understanding user behavior and